Privacy Policy

1. Introduction

Welcome to the World of Yudu ("we", "our", "us"), a creative initiative of Pidilite Group offering innovative art products including 3-in-1 Color Pencils, Gel Crayons, and Brush Pens, designed for creative expression and formulated to be washable and non-toxic.

We are committed to protecting your Personal Data in accordance with applicable laws including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant Indian data protection regulations.

This Privacy Policy explains how we collect, use, process, store, share, and safeguard your Personal Data when you visit or interact with our website.

By accessing or using our website, you agree to this Privacy Policy.

2. Applicability

This Privacy Policy applies to:

Customers and consumers
Parents/guardians purchasing products for children
Website visitors
Artists and creative professionals
Vendors and service providers
Participants in contests, campaigns, or workshops

3. Definitions

"Personal Data" means any data about an individual who is identifiable by or in relation to such data or any similar term defined in and governed by applicable laws.
"Processing" means a wholly or partly automated operation or set of operations performed on Personal Data, including collection, recording, organization, structuring, storage, adaptation, retrieval, use, alignment, disclosure by transmission, dissemination, sharing, restriction, erasure, or destruction of such Personal Data.
"Data Principal" means the natural person to whom the Personal Data relates and who is identifiable by or in relation to such Personal Data. In the case of a child or a person with disability, the term shall include their lawful guardian acting on their behalf.
"Consent" means any freely given, specific, informed, unconditional, and unambiguous indication of the Data Principal's agreement, signified through clear affirmative action, by which the Data Principal signifies agreement to the Processing of their Personal Data for a specified purpose.

4. Personal Data We Collect

We may collect the following categories of Personal Data:

A. Identity & Contact Information

Name
Email address
Phone number
Billing and shipping address
City, State, PIN code

B. Transaction Information

Order details
Purchase history
Payment confirmation details

Note: We do not store full card details. Payments are processed via secure third-party payment gateways.

C. Account Information

Username and password
Wishlist items
Saved preferences

D. Usage & Technical Information

IP address
Browser type and version
Device type
Pages visited
Session duration
Cookies and tracking data

5. Special Note on Children's Data

Our products are designed for children; however, our website is intended for use by individuals above 18 years of age.

We do not knowingly collect Personal Data directly from children under 18 without verifiable parental or guardian consent.

If we become aware that Personal Data of a child has been collected without proper consent, we will take appropriate steps to delete such data.

6. Purpose of Processing

We process Personal Data for the following purposes:

To process and fulfill product orders
To provide customer support
To manage accounts and subscriptions
To send order confirmations and delivery updates
To provide information about new product launches, creative workshops, and offers (with opt-out option)
To improve website functionality and user experience
To conduct analytics and market research
To prevent fraud and ensure website security
To comply with legal and regulatory obligations

We only process Personal Data for lawful and legitimate purposes.

7. Legal Basis for Processing

We process Personal Data only where we have a valid legal basis to do so under applicable laws, including the Digital Personal Data Protection Act, 2023 and other relevant regulations. The legal bases on which we rely include:

Your Consent

Where required under applicable law, we process your Personal Data on the basis of your free, specific, informed, and unambiguous consent. You retain the right to withdraw your consent at any time. Withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal.

Performance of a Contract

We process Personal Data where it is necessary for the performance of a contract entered into between you and us. This includes processing required for order placement, payment processing, shipping, delivery coordination, customer support, returns management, and related communications.

Compliance with Legal Obligations

We may process Personal Data to comply with statutory obligations, regulatory requirements, tax laws, audit mandates, consumer protection regulations, or lawful requests from governmental or regulatory authorities.

Legitimate Business Purposes

Where permitted under applicable laws, we may process Personal Data for legitimate business purposes such as fraud prevention, website security monitoring, internal analytics, service improvement, research and development, marketing strategy optimization, and operational efficiency, provided such processing does not override your fundamental rights and freedoms.

You may withdraw your consent or raise objections to certain processing activities by contacting us as provided in Section 16 of this Privacy Policy.

8. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, tags, and other similar tracking technologies to enhance your browsing experience and to improve our website's performance and functionality.

We may use the following categories of cookies:

Essential Cookies: Necessary for website functionality.
Performance Cookies: Used to analyze website traffic and usage.
Preference Cookies: Store your settings and customization choices.
Advertising Cookies: Used to deliver relevant marketing communications.

You may choose to disable or manage cookies through your browser settings. However, disabling certain cookies may impact the functionality, performance, or accessibility of some features of the website.

9. Data Sharing

We may share your Personal Data strictly on a need-to-know basis and in accordance with applicable laws.

A. Within Pidilite Group

Your Personal Data may be shared with entities within the Pidilite Group for purposes including customer relationship management, marketing communications, product development, service enhancement, operational coordination, and internal reporting.

B. Service Providers

We may engage trusted third-party service providers to assist us in operating our business and delivering services. These may include:

Payment processing partners
Logistics and courier companies
IT infrastructure and cloud hosting providers
Website development vendors
Customer support platforms
Analytics and marketing agencies

These service providers are contractually obligated to process Personal Data solely for the purposes specified by us and to maintain appropriate confidentiality and security safeguards.

C. Legal & Regulatory Authorities

We may disclose Personal Data where required by law, court order, regulatory direction, or where disclosure is necessary to protect our rights, prevent fraud, ensure safety, or enforce our terms and policies.

D. Business Transfers

During due diligence associated with a potential merger, acquisition, or restructuring, we may disclose necessary Personal Data under confidentiality obligations; any acquirer will be bound to privacy commitments consistent with this Policy.

E. Change of Purpose

We will use Personal Data only for the purposes described in this Policy. If we need to use Personal Data for an unrelated purpose, we will notify you and explain the legal basis for such use, where required by applicable law.

We do not sell your Personal Data for monetary consideration.

10. Data Retention

We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods are determined based on:

The duration of your relationship with us
The nature of the services provided
Statutory, tax, audit, and regulatory obligations
Legal claim limitation periods
Ongoing or potential disputes

Upon expiry of the applicable retention period, Personal Data is securely deleted, anonymized, or archived in accordance with our data retention policies and legal requirements.

11. Data Security

We implement reasonable technical, administrative, and organizational safeguards to protect Personal Data from unauthorized access, misuse, alteration, disclosure, or destruction.

Security measures include, but are not limited to:

Secure servers and encrypted communications (HTTPS)
Encrypted payment processing through PCI-DSS compliant gateways
Access controls and role-based permissions
Periodic system monitoring and vulnerability assessments
Internal confidentiality and data protection policies

While we strive to use commercially acceptable means to protect Personal Data, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

12. Your Rights Under Applicable Law

Subject to applicable laws, including the Digital Personal Data Protection Act, 2023, you have certain rights in relation to your Personal Data:

Request access to a summary of Personal Data we hold about you
Request correction or updating of any inaccurate, incomplete, or outdated Personal Data
Seek erasure of your Personal Data, subject to applicable legal and statutory retention requirements
Withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal
Nominate another individual to exercise these rights on your behalf in the event of your incapacity or death
Seek grievance redressal in accordance with applicable law

We may require reasonable verification of your identity before responding to such requests.

13. Marketing Communications & Opt-Out

We may send promotional communications, product updates, creative workshop invitations, and marketing materials related to our innovative art products.

You may opt out of receiving promotional communications at any time by:

Clicking the "Unsubscribe" link in marketing emails
Contacting us directly through the details provided in this Privacy Policy

Please note that transactional communications such as order confirmations, shipping updates, account notifications, and customer service responses are necessary for service delivery and cannot be opted out of while your order or account remains active.

14. Third-Party Links

Our website may contain links to third-party websites, platforms, or services for your convenience or informational purposes.

We do not control and are not responsible for the privacy practices, content, or data processing activities of such third-party websites. We encourage you to review the privacy policies of each external website before providing any Personal Data.

15. Social Media

Interactions on public social media channels are visible to others. Please avoid sharing sensitive or payment information in public posts or messages. Our responsibility is limited to Personal Data we obtain from these platforms for our purposes.

16. Changes to This Privacy Policy

We reserve the right to update, amend, or revise this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or technological developments.

Any updates will be posted on this page with a revised "Effective Date." Where required by law, we may also notify you via email or prominent website notice.

We encourage you to periodically review this Privacy Policy to stay informed about how we protect your Personal Data.

17. Contact & Grievance Redressal

For any questions, requests, or grievances regarding this Privacy Policy or your Personal Data, please contact:

Email: [Insert privacy email ID]

Grievance Officer: [Insert Name, if required]

Address: Pidilite Industries Ltd, Ram Krishna Mandir Road, Kondivita, Marol, Andheri East, Mumbai, Maharashtra 400059

We will endeavor to respond within 30–45 business days, as required under applicable law.

18. Consent

By using this website and/or providing your Personal Data, you provide your free, informed, and specific consent for collection and processing of your Personal Data in accordance with this Privacy Policy.